After years of managing his business independently, Chris Buchanan enlisted Charlotte’s expertise to transition into the digital space. She began with a comprehensive business audit, identifying opportunities to enhance his digital marketing presence and better serve his customers online.

As part of this transformation, Charlotte designed a professional website featuring Chris’s background, pricing, service expectations, and a streamlined digital enrolment form for clients. She also implemented an accounting software system, organizing customer data and assisting with invoicing to improve operational efficiency.

Beyond these foundational updates, Charlotte is now guiding Chris in establishing a professional Instagram presence. This platform will showcase student achievements, provide updates for parents, and attract prospective clients. To support this, she has attended sessions to capture engaging content and assist with posting, ensuring a cohesive and effective social media strategy.