Charlotte worked closely with Taliah, owner of MADE Aesthetics, a cosmetic clinic and salon in Wollongong, to navigate the evolving landscape of cosmetic marketing regulations. While Taliah had already built a strong digital presence for her aesthetics offerings, new laws restricted the way cosmetic procedures could be promoted. Charlotte developed innovative, out-of-the-box strategies to ensure compliance while still effectively engaging prospective clients and strengthening both Taliah’s personal brand and business.

As part of this process, Charlotte conducted a dedicated content creation session, producing tailored reels that aligned with industry guidelines while showcasing the clinic’s expertise and leaning into the client experience. Her strategic approach helped MADE Aesthetics maintain visibility, foster trust, and continue attracting new clients in a rapidly changing digital landscape.