For over three years, Charlotte has co-managed the social media platforms of The Dance Affinity alongside Founder and Director, Teagan Huntsdale. She independently captures and curates content shared across all platforms, including stories, reels, and feed posts, while also designing various graphics. Her approach is thorough—mapping out a clear customer journey, developing quarterly content strategies, capturing and editing content, and scheduling posts with compelling copy and industry-relevant hashtags.

Charlotte continuously analyses performance metrics, adjusting strategies to maximise engagement and expand reach. Her consistent and data-driven approach has led to significant growth in followers, increased engagement rates, and viral content that has reached thousands of viewers. Beyond numbers, she has helped foster a strong online community, deepening audience connection and brand loyalty for The Dance Affinity.